How Can Air Travel Be Free?
A) Cut costs: Ryanair boards and disembarks passengers from the tarmac to trim gate fees. The airline also negotiates lower access fees from less-popular airports eager for traffic. B) Ramp up the ancillary fees: Ryanair charges for in-flight food and beverages; assesses extra fees for preboarding, checked baggage, and flying with an infant; collects a share of car rentals and hotel reservations booked through the Web site; charges marketers for in-flight advertising; and levies a credit-card handling fee for all ticket purchases. C) Offset losses with higher fares: On popular travel days, the same flight can cost more than $100.