Monday, March 03, 2008
‘I’d prefer a healthy Microsoft and a healthy Yahoo again competing against Google because it keeps a more vibrant acquisition market,’ said Geoff Yang, a general partner at Redpoint Ventures, a backer of companies such as Wiki company JotSpot (bought by Google), Right Media (bought by Yahoo) and Sidekick maker Danger (being bought by Microsoft).
As everyone analyzes whether a Microsoft-Yahoo merger makes sense, behind the scenes, investors and start-ups are questioning how the landscape may change without one of Silicon Valley’s regular acquirers and a potentially more distracted duo. (In the last six months, for example, Yahoo has bought three companies backed by Redpoint, according to Yang.) Yahoo, Google, and Microsoft–and to a broader extent, Viacom, News Corp., Liberty Media, and InterActiveCorp–buy a handful of companies annually as a way to stay on top of the latest technology trends and bring on new talent.”
Just look at their track records.
Since September 2001, Google has bought an estimated 60 companies ranging in price from $500,000 to $3.1 billion. (Wikipedia has recorded 51 Google acquisitions and investments in that time, but a few companies undoubtedly didn’t make the list, given the search giant’s low-key acquisition strategy.) In the last seven years, Google has bought an average of just fewer than nine companies annually.
Google’s tried-and-true acquisition strategy is to buy young companies with a good idea and talented engineers. Only five of those Google acquisitions were for more than $100 million, including last year’s whopping $3.1 billion DoubleClick deal, which is still pending. The meatier deals, from older to most recent, were Applied Semantics ($100 million), DMarc Broadcasting ($102 million), YouTube ($1.65 billion), FeedBurner ($100 million), and Postini ($625 million).
In the last 10 years, Yahoo has acquired an estimated 57 companies, according to records kept on Wikipedia, but that number is likely lower than the total too. Yahoo’s acquisition price tags have typically been higher than Google’s, with roughly 15 buyouts at more than $100 million.
One of its largest was $5.04 billion for Broadcast.com at the height of the dot-com bubble. The Internet company typically buys several small companies, along with a few larger acquisitions annually. Other notables include Overture Services in 2003 ($1.63 billion) and Delicious in 2005 (unknown sum).
In the last 12 years, Microsoft has bought more than 100 companies, according to Wikipedia records. That number could be higher, but at that rate, its annual average is comparable to Google’s. Over that time, Microsoft hasn’t focused on buying small Silicon Valley companies–last year, for example, it was noted for buying ad agency Aquantive for $6 billion and wireless-phone service Tellme for an estimated $750 million. But it seems to be shifting that strategy of late.
This year, three of its four acquisitions have been private companies from Silicon Valley, including two virtualization software makers, Calista Technologies and Caligari, along with Palo Alto-based Danger, creator of the T-Mobile Sidekick.