Archive for February 20th, 2008

Teens and Social Media: The use of social media gains a greater foothold in teen life as they embrace the conversational nature of interactive online media

12/19/2007 | MemoReport  | Amanda Lenhart Mary Madden Alexandra Rankin Macgill Aaron Smith

Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004.

Girls continue to dominate most elements of content creation. Some 35% of all teen girls blog, compared with 20% of online boys, and 54% of wired girls post photos online compared with 40% of online boys. Boys, however, do dominate one area – posting of video content online. Online teen boys are nearly twice as likely as online girls (19% vs. 10%) to have posted a video online somewhere where someone else could see it.

The survey found that content creation is not just about sharing creative output; it is also about participating in conversations fueled by that content. Nearly half (47%) of online teens have posted photos where others can see them, and 89% of those teens who post photos say that people comment on the images at least “some of the time.”

However, many teen content creators do not simply plaster their creative endeavors on the Web for anyone to view; many teens limit access to content that they share.

There is a subset of teens who are super-communicators — teens who have a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging, and email. They represent about 28% of the entire teen population and they are more likely to be older girls.

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Other Family, Friends & Community Resources

MemoMemo  | Parent and Teen Internet Use

MemoMemo  | Teens and Online Stranger Contact

MemoMemo  | Cyberbullying

MemoReport  | Teens, Privacy and Online Social Networks

MemoMemo  | Social Networking Websites and Teens

Related Topic Areas

Online Activities & Pursuits
Technology & Media Use

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Learning more about Generation M

February 17th, 2008 · 9 Comments

Children born between 1982 and 1998 are now beginning to enter the workforce; while they’ve been called many things, I continue to use the term Generation M. [And that’s not because of any personal pride in coming up with the term; rather, the characteristics that define this generation seem to have a lot of “M” about them — mobile, multimedia, multitasking, multichannel and so on.

The Netxplorateur Forum invited me to speak to them about Generation M a few days ago; as part of my preparation, I trawled through my bookmarked items to see what had changed since mid-December, the last time I’d spoken about the subject (also in Paris, as it turned out, at Le Web 3). Which meant I had an excuse to re-read the excellent Pew Internet report on Teens and Social Media, published just before Christmas last year.

Read it if you get the chance, it’s worth it.

Four things stand out for me in the report:

Generation M is faced with a vast array of choices when it comes down to communications. They really use this vast array. [We never had this choice, so we should not judge them. Things are different, and we have to live with the differences.]
A segment of Generation M, termed super communicators, use the array more extensively than others. And they defy their critics by meeting their friends in person far more often than other teens. [Putting paid to the myth that these kids spend all their time online and have no “life”]
Those that belong to social network sites are the most active content creators, the most active contributors of social objects, the most active participants in the conversations around the social objects. [These are the people that marketers would do well to understand, because they are the new marketers, the viral recommenders who are adept at creating and using social objects.]
While all this is happening, the landline continues to be important. [This is probably a self-fulfilling prophecy, restricted to the developed world, and will prove completely false in India, China, Africa and maybe even Russia and South America. Nevertheless it is of interest to me, and not just because of where I work!]

The relevant charts from the report are given below for your convenience.



Tags: Four pillars

9 responses so far ↓

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  • Robin Blandford [ByteSurgery] » Digital Teens: Still Landlining It – Digital Media Engineer //Feb 17, 2008 at 11:20 am

    var sz_global_config_params = {cppluginurl:”http://confusedofcalcutta.com/wp-content/plugins/sezwho”,cpserverurl:”http://www.sezwho.com”, sitekey:”202360e5fa52eef9184059e502db61f8″,blogkey:”47340b837eab2″,blogid:”0″, plugin_version:”1.3″} ; […] – JP observes in the Pew Internet report on Teens and Social Media that across all teens, the landline is still […]
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  • Feb 17, 2008 at 6:26 pm

    In India landline is significant for a different reason: reliability. It is common to have conversation like: “hey I can’t hear you, you voice is breaking, I’ll call you from landline…’
    And the operators are pushing landline with deals by bundling landline with broadband, or mobile.

    In the charts, interesting to note that email is at the bottom and ’sharing own artistic work’ is in the top.
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  • Conviviendo con la Generation M » El Blog de Enrique Dans //Feb 17, 2008 at 9:24 pm

    […] entrada en Confused of Calcutta, “Learning more about Generation M“, describe a partir de un informe de Pew Internet los hábitos de la generación nacida entre […]
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  • sysrick.com » links for 2008-02-17 //Feb 17, 2008 at 11:32 pm

    […] Learning more about Generation M […]
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  • Feb 18, 2008 at 10:38 am

    I think I was born before my time!
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  • David David (Check me out!)

    Feb 18, 2008 at 2:11 pm

    Are you claiming you invented the term Generation M?
    I seem to remember this being used around in the mid nineties and possibly before in a number of published university articles and its been used ever since to describe multitasking, mobile, media and any other term beginning with M.

    I’d like to see a breakdown on differences between the sexes on the charts above
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  • Feb 18, 2008 at 6:40 pm

    I think the first time I saw the term being used in public was in a Kaiser Family Foundation study sometime in 2005. I started using the term in public after that, in preference to any other terms.

    it is this preference I was alluding to.

    I should have come up with a better construction, I see how you thought I came up with the term. What I meant was my preference for the term in comparison to others. Like preferring The Because Effect to “abundance economics”.
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  • Feb 19, 2008 at 10:58 am

    Hi JP,
    I guess one of the next fight is for this generation, having simplified uses of these services. And probably the aim for electronics devices is the converge effect, to avoid having several devices in our pockets ; there’s some studies about this.
    Generation M today is so much “Multi-devices” too…
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  • Feb 19, 2008 at 5:46 pm

    Hello Everybody!!

    I agree, the Generation M, …unfortunately there advantages and profits, but..also there are… many things bad..
    ‘m makinf Events of Networking, called “6 Degrees”…and a lot of people don’t use IT, Messenger, Social Networks, Skype…is incredible, but now each child use Internet, and have e-mail,… WELCOME GENERATION “M”!!!

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